Searching for a Fantastic Copywriter
If you want to earn money on the internet, you are going to need a web site. If you desire that web site to bring in money, it must be written extremely well. Unless you are already a copywriter yourself, it's in your best interest to employ someone who is qualified to create the text for your site. A great copywriter can help you rake in far more money than you could ever hope to see if you attempted to compose the text yourself. Of course, not all copywriters are created equal. Some are insanely awesome. Some dream of having talent but are just trying to make some money because they've heard that online copywriting is a breeze. Here is how you can tell the good from the bad.
Does the writer have a website of his or her own? Any copywriter who is itnerested to write web copy needs to have a web site that contains their biography, a resume, a few samples and anything else they want to share. If they don't have a site of their own, how can they help you with your own website? Look closely at the copy used on this website also. If there are lots of mistakes, this is not a good sign.
How well do you react to the copy on the copywriter's web site? This is more involved than just noting grammatical errors and syntax errors. Does the site copy cause an emotional response as you go over it? Does it move you to like him or her? Does the copy make you want to keep on reading and discover more about person behind the words? Does the find this copy make you raring to employ them as soon as possible? Does it make you feel like you have to leave? Does it make you furious? These are all very important reactions and they demand your attention.
Perform a bit more inquiry on the copywriter. Search for reviews on unbiased web sites and online discussion boards. It's highly likely that the only reviews you will come across on the writer's site are going to be glowing. Do a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. Look closely at these reviews and testimonials. It is smart to ask the writer to provide you references also. Be sure that you follow up and really get a hold of those references so that you can get an honest opinion from them.
Be sure you spend at least a little time browsing the samples provided by the writer. Try asking the writer to send you some samples visit that aren't already provided on the website. This is especially crucial when you're trying to employ a writer who claims to be an expert in a certain area. When the writing feels like it was stolen from Wikipedia or is particularly unclear, you need to find another copywriter.
You have many options available to you when you're trying to find out whether or not to pay for a copywriter. You should do some homework and discover more about the writer in terms of his or her ethics, reputation and personal character.